EQUITANA

World's largest equestrian trade fair, held biennially in Essen since 1972, ~650 exhibitors from 40 countries, ~200,000 visitors.

• Founded 1972 by Wolf Kroeber in Essen; over 4 million cumulative visitors since inception
• 2025: 600 exhibitors and 109,258 visitors; 7 halls, 30,000 sqm, ~1,000 horses
• Features the HOP TOP Show, live training demonstrations, and international competitions
• Global brand with editions in Melbourne (since 1999), Auckland (2017), and Lexington (2021)
• 2027 edition: March 18-24 at Messe Essen with 500 hours of programming