spoga horse
International Trade Fair for Equestrian Sports
Highlights
Global exhibitor base
More than 400 exhibitors from across the world bring their latest products to spoga horse: equipment, care, apparel, feed, and more. If you want to see what's moving the market right now, this is a solid place to start.
Audience that makes buying decisions
According to the organizer, around 80% of visitors have decision-making authority in their companies. Conversations tend to get to the point faster than at many other trade fairs.
Three days, strictly B2B
spoga horse is a trade-only fair, open to industry visitors from 9:00 to 18:00, with the final day closing at 17:00. No public days, no show programme – the focus is on business.
THE STAGE programme
THE STAGE is one of the core programme areas at spoga horse, bringing talks, trend sessions, and industry input into the trade fair schedule.
What is spoga horse?
spoga horse is an international trade fair for the equestrian industry, running 30 January to 1 February 2027 at Messe Cologne in Cologne, North Rhine-Westphalia. The fair is strictly trade-only – access is reserved for industry and trade visitors; the general public is not admitted. Buyers, brand managers, and product developers working in equestrian sport come here to meet suppliers across the full range: riding equipment, stable supplies, feed, and related products. spoga horse is part of the spoga brand family and serves as the January industry meeting point for the European equestrian market. Tickets for trade visitors are available on the official website.
spoga horse at a Glance
What do you need to know beforehand?
What happens at spoga horse?
spoga horse 2027 runs across three days – 30 January to 1 February – with doors opening at 09:00 each day at Messe Cologne. The format follows the trade fair structure: exhibitor presentations, product ranges on show, and industry networking spanning the full breadth of the equestrian sector. Day-by-day programme details were not available at the time of writing; the current on-site programme is published on the official website.
Where does spoga horse take place?
spoga horse takes place at Messe Cologne in Cologne, one of the largest exhibition centres in Europe, situated directly on the Rhine. The halls cover exhibitor presentations from all segments of the equestrian industry, from riding accessories to stable and pasture equipment. Cologne is well connected by rail, road, and air, and the fairground sits close to the city centre and Cologne Cathedral.
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Koelnmesse is directly served by the city rail network at Messe/Deutz station, and the Köln Messe/Deutz train station is within walking distance. Visitors arriving by car will find on-site parking. If you're coming with a horse trailer, the organizer provides specific guidance in the travel and accommodation section on the official site.
Trade visitors attending spoga horse 2027 access the full range of equestrian industry exhibitors with a paid ticket. Good to know - Entry is reserved for trade and industry visitors; proof of professional affiliation may be required at the door.
- The supporting programme – including the spoga horse Night – is bookable separately; details and tickets are available on the official website.
- Current opening hours and the complete on-site schedule are also published there.
Exhibitors and industry trade visitors are the primary audience at spoga horse 2027 – there is no competition or rider-entry format here. Exhibitors - Applications to exhibit are handled via the official spoga horse contact page. Accommodation - Hotels and accommodation in Cologne can be booked through the official travel and accommodation service of Koelnmesse.
Who's behind it?
Koelnmesse GmbH
Messe Cologne
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